Koia has evolved from creating beverages that meet dietary restrictions to offering "craveable" nutrition with its protein line in six varieties and keto line in three flavors, says co-founder Dustin Baker. This shift has allowed the brand to expand its customer base significantly, "from 'Lululemon-millennial-yogis' to 65-year-old diabetics," he adds.
Koia expands reach beyond health with focus on flavor
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