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Koia expands reach beyond health with focus on flavor

Koia has evolved from creating beverages that meet dietary restrictions to offering "craveable" nutrition with its protein line in six varieties and keto line in three flavors, says co-founder Dustin Baker. This shift has allowed the brand to expand its customer base significantly, "from 'Lululemon-millennial-yogis' to 65-year-old diabetics," he adds.

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