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Cool colors expected to heat up future packaging design

Color choice plays a crucial role in improving a product's shelf presence, requiring the study of color trends from other industries and social media, as well as an understanding of consumer mood, writes Howard Wright, senior creative and strategy director for Equator Design. Designers expect a cool-color palette will dominate future packaging designs, and Wright advises the CPG sector on how to adopt that palette to boost their brands' appeal to consumers.

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