Perceived health benefits and interest in trying something new helped drive growth in plant-based dairy sales during the coronavirus pandemic, according to Spins data, with Mintel research finding roughly 40% of US households purchase these products on a regular basis. "I think it aligns to a lot of the diet tribes that we see, whether it's a plant-based diet or a vegan diet," said Spins retail reporting manager Jeff Crumpton, who anticipates the interest will extend post-pandemic.
Why the alt-dairy market is projected to keep growing
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