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Keurig Dr Pepper, health brand debut meal replacement line

Keurig Dr Pepper, beverage incubator L.A. Libations and Body by Jake are collaborating on Don't Quit!, a ready-to-drink meal replacement beverage positioned as a healthier alternative to other brands. The brand will appear in retail next month with original and high-protein varieties and Body by Jake founder and trainer Jake Steinfeld contributing to marketing.

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