A Wieden+Kennedy London campaign for Coca-Cola in the UK depicts Coke drinkers reacting to their first sip with spontaneous dance in colorful TV, online, radio and out-of-home activations. The "Open That Coca-Cola" campaign features music by Tyler, The Creator and accompanies the launch of a redesigned Coke Zero Sugar can in Europe.
Coca-Cola debuts UK campaign, Coke Zero redesign
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