TBWA\Chiat\Day New York, with The Mill and the Bob Ross Foundation, created a 15-second spot for Mtn Dew that brings Bob Ross back to life and shows him painting "happy little droplets" onto a picture of a Mtn Dew bottle with a mountain backdrop. The ad teases a full episode of "Paint With Bob" on YouTube, and the push includes a virtual charity auction and an influencer-led paint giveaway.