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Industry News
Sales of dry beverages buoyed by functionality
9/16/2020

Consumer motivation for choosing dry beverages is shifting from value to functionality and sustainability, according to Shawn Gerstenkorn, director of marketing strategy, beverages at Kerry North America. A Kerry study finds dry water enhancer sales grew 18% the first half of 2020, the all-natural category ranks first among clean-label claims with consumers and digestive health is the fastest-growing functional attribute for dry beverage products.

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