Consumer motivation for choosing dry beverages is shifting from value to functionality and sustainability, according to Shawn Gerstenkorn, director of marketing strategy, beverages at Kerry North America. A Kerry study finds dry water enhancer sales grew 18% the first half of 2020, the all-natural category ranks first among clean-label claims with consumers and digestive health is the fastest-growing functional attribute for dry beverage products.
Sales of dry beverages buoyed by functionality
Sign up for ABA SmartBrief
News for the non-alcoholic beverage industry
Get the intelligence you need: news and information that is changing your industry today, hand-curated by our professional editors from thousands of sources and delivered straight to your inbox.