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What will spur continued growth for water, sports drinks?

Bottled water's year-over-year sales increased 5% in 2020, with the still segment consuming roughly two-thirds of sales volume, according to Gary Hemphill, Beverage Marketing Corp.'s managing director of research. Sports drink sales grew more than 10% in the convenience channel during 2020, according to Nielsen, with functional innovation expected to drive continued growth for both categories, said Samantha Overmole, a category manager at c-store chain Kum & Go.

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