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Dow used its reorganization to make customer satisfaction a priority
10/8/2019

Dow used the breakup for DowDuPont into three businesses as an opportunity to place a renewed emphasis on customer service, says executive Jennifer Zamora. It made customer-centricity the fourth pillar of its operations, outlined three principles for gathering feedback and making improvements, added an in-house tool to help employees comply, and analyzed its customers and their needs according to region.

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