At the World Economic Forum last week in Davos, Switzerland, Coca-Cola CEO James Quincey said his goal is to make recycled plastic the standard in the industry. Quincey discussed the company's success with 50% and 100% rPET bottles, and he said that recycled plastic should not just be a niche product for the wealthy but should become the baseline.
Quincey hopes to make 100% rPET an industry standard
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