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Why normalcy bias can leave companies unprepared
7/23/2020

Normalcy bias can help explain why some companies and CEOs weren't prepared for the pandemic, even as the evidence mounted, writes Disaster Avoidance Experts CEO Gleb Tsipursky, who offers a case study of a company that made a belated but successful pivot. "We decided that while they would hope for the best, they would plan for the worst, a wise strategy for addressing normalcy bias," he writes.

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