Skip to main content
Industry News
Why normalcy bias can leave companies unprepared

Normalcy bias can help explain why some companies and CEOs weren't prepared for the pandemic, even as the evidence mounted, writes Disaster Avoidance Experts CEO Gleb Tsipursky, who offers a case study of a company that made a belated but successful pivot. "We decided that while they would hope for the best, they would plan for the worst, a wise strategy for addressing normalcy bias," he writes.

Full Story: