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Behavioral phenotyping may improve health apps' results

Amazon, Google and Netflix track individual consumers' patterns to develop behavioral phenotypes that help tailor information for a better user experience, and behavioral phenotyping could boost the efficacy of health apps. A study of three different versions of a game app for weight loss demonstrated that the app was more or less effective based on personality type, write study leaders X. Shirley Chen and Mitesh Patel.

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