Amazon, Google and Netflix track individual consumers' patterns to develop behavioral phenotypes that help tailor information for a better user experience, and behavioral phenotyping could boost the efficacy of health apps. A study of three different versions of a game app for weight loss demonstrated that the app was more or less effective based on personality type, write study leaders X. Shirley Chen and Mitesh Patel.
Behavioral phenotyping may improve health apps' results
Sign up for AANP SmartBrief
News for nurse practitioners
Get the intelligence you need: news and information that is changing your industry today, hand-curated by our professional editors from thousands of sources and delivered straight to your inbox.