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OOH metric gives CBS' Super Bowl viewership a 12M boost

CBS has adjusted its 2019 Super Bowl numbers from 100.7 million audience members to 112.7 million to account for out-of-home viewership, indicating that this year's telecast was not the lowest in 10 years, as was previously believed. The adjustment reflects Nielsen's new "Out of Home" metric, a favorite of specialty networks, such as those focusing on sports.

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