Radio reaches larger audiences in Hispanic and Black communities than television or streaming services do, with over 75 million listeners in those demographics tuning in radio shows every week, Nielsen data shows. The ratings company reports that 92% of Black consumers and 96% of those who are Hispanic consume radio content weekly, most frequently in their cars.
Sign up for NAB SmartBrief
Broadcast TV and radio industry news
Get the intelligence you need: news and information that is changing your industry today, hand-curated by our professional editors from thousands of sources and delivered straight to your inbox.