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Pause ads may be viable cost-sharing alternative
12/5/2018

Hulu and AT&T are considering launching pause ads -- advertising that runs when viewers hit pause -- to grab audiences during natural breaks in programming. The idea may be prove to be a viable cost-sharing option between providers and advertisers, which is necessary "[i]f we are to continue this pace of developing content of this quality in these volumes," says AT&T executive Brian Lesser.

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