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Massage Envy's Corley builds data-driven plan

Massage Envy was able to significantly boost its marketing results by using data to better understand consumer behaviors, Jeanna Corley, vice president of consumer brand marketing, said in this Q&A. "I'd like to lug some AI to our marketing data warehouse, so we can get into the store level and let them know who they're speaking to," said Corley, adding that the company will not just grab an off-the-shelf artificial intelligence solution.

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