Skip to main content
What to do about copycat brands
4/15/2019

Copycats are a source of frustration for any successful franchise, and a recent KFC ad in the UK serves as a prime example of how a company can address the issue, writes Fiona Simpson. The ad illustrates the fact that "the key to dealing with the annoyance of imitators is to remain confident in your brand," she writes.

Full Story: