Tech companies are creating hubs in more major US cities, a trend that's bringing new opportunities for quickserve restaurants that find ways to turn those companies' employees into customers, Ritual CEO Ray Reddy writes. He advises eateries to target tech companies in walking distance, team with online ordering and delivery services and tailor the menu to the new target customers.
Sign up for IFA SmartBrief
The latest franchising news and trends
Get the intelligence you need: news and information that is changing your industry today, hand-curated by our professional editors from thousands of sources and delivered straight to your inbox.