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Why Floor Coverings International emphasizes a culture of trust

Building a culture of trust has been essential to the success of Floor Coverings International, writes President and CEO Tom Wood, who explains how an early interaction with a franchisee shaped his thinking. "We work hard to earn and grow the trust of our franchisees through transparently communicating what's happening with the brand -- good, bad and ugly -- as well as listening to their concerns and ideas about what we can do better," he writes.

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