Research suggests setting difficult goals leads to greater job satisfaction, compared with setting and meeting easy goals. "As a manager, these findings should encourage you to set your team at least modest improvement goals rather than status quo goals," write Amitava Chattopadhyay, Antonios Stamatogiannakis and Dipankar Chakravarti.
Why difficult goals are appealing to employees
Sign up for IFA SmartBrief
The latest franchising news and trends
Get the intelligence you need: news and information that is changing your industry today, hand-curated by our professional editors from thousands of sources and delivered straight to your inbox.