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How franchising thrives during periods of disruption

Franchising's model is well-suited to support aspiring entrepreneurs who will emerge from economic upheaval related to the pandemic, writes Gregg Koffler, a vice president at Paris Baguette. "Franchises provide the business owner with a proven track record, business plan and corporate support that will guide them to success, while at the same time allowing them to have the professional freedom that they are looking for," he writes.

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