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Mobile tools' convenience can boost order totals
3/5/2021

Digital orders tend to be larger than those placed inside restaurants, partly because consumers can take their time to make selections, customize orders and use loyalty points, writes Dirk Izzo of NCR Hospitality. "Using customer data, restaurants can send personalized offers, in app and email reminders and loyalty points, all through one convenient platform that makes the customer feel special," Izzo writes.

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