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Local vacationing proves lucrative for Choice Hotels
8/7/2020

An upswing in bookings from travelers wishing to stay close to home has helped carry Choice Hotels through the pandemic with a fraction of the losses absorbed by its competitors, according to CEO Patrick Pacious. Some 25% of Choice's revenue in June came from guests who drove less than 25 miles to properties, much higher than the "high single-digits" of sales share usually seen by locally-based travelers, he said.

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