Skip to main content
Industry News
Local vacationing proves lucrative for Choice Hotels

An upswing in bookings from travelers wishing to stay close to home has helped carry Choice Hotels through the pandemic with a fraction of the losses absorbed by its competitors, according to CEO Patrick Pacious. Some 25% of Choice's revenue in June came from guests who drove less than 25 miles to properties, much higher than the "high single-digits" of sales share usually seen by locally-based travelers, he said.

Full Story: