A good CEO is responsible for guiding the strategic direction of a company, attracting necessary talent and providing direction in a crisis, writes Robert Rosenberg, former CEO of Dunkin' Donuts, in this book excerpt. "You cannot make your point too clearly or check back enough times to make sure that everyone in your organization has not only understood your message but buys into it as well," writes Rosenberg, who is also the son of Dunkin' Donuts and IFA Founder William Rosenberg.
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