Health care professionals who primarily offer office- or outpatient-based services can maximize reimbursement by ensuring they understand new guidelines for evaluation and management coding and documentation and by contacting private payers to find out to what extent they are adopting the CMS guidelines. Clinicians must base decisions about telehealth availability on patient preferences and reimbursement trends and should ensure they can produce the quality and outcome data that will be needed to maximize value-based payment arrangements.