Lucky Generals' new campaign for Busch features a YouTube spot touting Busch Light's new "Pop Up Schop," which is concealed in a US national forest and anyone who can find it via the brand's clues on Twitter is in with a chance to win Busch beer for life. Busch will also plant 100 trees in national forests for each person locates the mystery pop-up as part of its partnership with the National Forest Foundation.
Lucky Generals, Busch challenge you to find pop-up
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