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Most social media use drops among Gen Z, millennials

Analysis by Convince and Convert of an annual report from Edison Research and Triton Digital reveals that Americans ages 12 to 34 have decreased their use of every social platform this year, apart from Snapchat, which has remained steady, and Instagram, which experienced a slight increase. Julia McCoy offers advice on how social marketers can respond to this trend, including creating content that communicates authenticity and transparency to imbue trust and create a supporting community around your brand.

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