The National Hockey League is adding Twitter to its distribution of "Stanley Cup Live"-- a pregame show slated to appear before each game of the Stanley Cup Final -- in addition to Facebook. New Amsterdam Vodka has signed on as a sponsor, and libations made with its product and the company logo will be featured during the show.
Sign up for MMA SmartBrief North America
News about mobile technology and marketing
Get the intelligence you need: news and information that is changing your industry today, hand-curated by our professional editors from thousands of sources and delivered straight to your inbox.