As brands increase the number of words on their blacklists to avoid placing ads near objectionable content, online publishers such as CNN and The Washington Post are reportedly struggling to maintain an inventory of news content that's suitable for nearby ad placements, and some are even producing more lifestyle articles to accommodate advertisers, writes Suzanne Vranica. Subway and McDonald's are avoiding hard-news outlets altogether and CNN and The New York Times are testing sentiment analysis to help brands place ads near positive or optimistic articles.
Publishers struggle to offer content suitable for digital advertisers' blacklists
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