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Publishers boost audience engagement with LinkedIn efforts
7/17/2019

As LinkedIn changed its algorithm to highlight content that matches users' professional interests, brands like Cheddar, USA Today and Wired are posting more articles and videos and reaping benefits with higher click-thrus, views and subscriptions, writes Kerry Flynn. Facebook and Twitter still have a more expansive reach, but LinkedIn's algorithms don't demote businesses when they frequently post content, the publishers contend.

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