Capital One, American Express and Discover are turning to social media to reach credit card customers. Capital One and American Express are spending millions on Facebook ads, while Capital One is paying Instagram and Twitter influencers to promote one of its rewards cards, according to Mintel Comperemedia.
Banks turn to social media to promote credit cards
Sign up for MMA SmartBrief for Modern Marketing
News about mobile technology and marketing
Get the intelligence you need: news and information that is changing your industry today, hand-curated by our professional editors from thousands of sources and delivered straight to your inbox.