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Industry News
School shoppers favor smartphones
8/12/2020

Smartphones are the go-to device for 59% of US consumers doing their back-to-school shopping, according to an AdColony study, with computers (26%) and laptops (15%) the next most-popular devices. The study also found that 55% of individuals used a mobile device to buy a product after seeing an ad, and 76% indicated they'd make a purchase if an ad was relevant.

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