Nestle, Virgin Media and McDonald's and their agencies, Zenith, OMD UK and Manning Gottlieb OMD, are the first businesses to participate in a Joint Industry Committee for Web Standards pilot program to gain insight into whether blockchain -- or distributed ledger technology -- can best be used to monitor digital ad spend. "This technology offers us the opportunity to see a truly transparent picture of our investment across the digital supply chain," says McDonald's Kat Howcroft, adding, "We are also eager to understand the potential impact that this may have on our ROI and efficiency."
Leading brands test blockchain for digital media buys
Sign up for MMA SmartBrief North America
News about mobile technology and marketing
Get the intelligence you need: news and information that is changing your industry today, hand-curated by our professional editors from thousands of sources and delivered straight to your inbox.