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Beauty brands innovate with Snapchat's AR tools

The coronavirus shutdown has pushed beauty brands to tap the power of Snapchat's augmented reality lenses designed for makeup, hair color, and skin care try-ons to boost engagement. Successful campaigns include L'Oreal's eight June activations for Garnier, Lancome, L'Oreal Paris and Maybelline, writes Priya Rao.

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