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Beauty brands innovate with Snapchat's AR tools
7/6/2020

The coronavirus shutdown has pushed beauty brands to tap the power of Snapchat's augmented reality lenses designed for makeup, hair color, and skin care try-ons to boost engagement. Successful campaigns include L'Oreal's eight June activations for Garnier, Lancome, L'Oreal Paris and Maybelline, writes Priya Rao.

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