Marketers are increasingly tapping into video as a powerful way to get their messages across, but using third parties for the creative element may not fully convey a brand's personality. Dana Soffer explains that predictive technology is the key to bringing this function in house and recommends four tips that add a further human touch.
Sign up for MMA SmartBrief North America
News about mobile technology and marketing
Get the intelligence you need: news and information that is changing your industry today, hand-curated by our professional editors from thousands of sources and delivered straight to your inbox.