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Report: Chatbots need to become more conversational

Some 54% of consumers globally use chatbots and, while positive experiences boost emotional brand connections by 19%, the technology is falling short as a conversational interface and is often viewed as too "pushy" or one-sided, according to Publicis Media research. To maximize chatbot potential, Publicis suggests marketers consider the consumer experience and how it's different from other information sources.

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