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Marketers welcome Twitter's inactive account crackdown

Agency executives and marketers talk about why they approve of Twitter's decision to remove inactive accounts from follower lists, even when it results in brands and influencers experiencing a dip in follower metrics. "It forces the issue of continuing to move away from vanity metrics on things like follower accounts to things that actually matter, meaningful engagement and sentiment," says Fullscreen's Darnell Brisco.

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