Vita Coco, with Interesting Development, is launching a "Love Letters to Bodegas" campaign that features posters expressing gratitude to bodegas during the pandemic across 250 out-of-home locations in New York. The brand says the posters "emulate the original, idiosyncratic look of the bodega" and it has also partnered with delivery app My Bodega Online to give New York health care workers "essential NYC breakfasts."
Interesting Development, Vita Coco honor NYC bodegas
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