Kiehl's, Hudson's Bay and Bloomingdale's are among the retailers leading a trend to help sales associates enhance consumer engagement and grow sales via tools such as online chats and QR codes that unlock product recommendations and sales announcements. "The more customers we get into one-to-one selling channels, the more lucrative it is for the business," said Ben Rodier, co-founder of tech platform Salesfloor.
Retailers turn reps into ambassadors with digital tools
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