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McKinsey: Pandemic accelerating B2B's digital shift
6/4/2020

McKinsey & Company's Rock Khanna writes about the firm's B2B Decision Maker Pulse survey, which reveals three key business-to-business marketing trends amid the pandemic -- an accelerated pivot to digital experiences and remote sales models, and a shift to remote selling. Khanna explains the actions B2B marketers should take to position their companies for success.

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