McKinsey & Company's Rock Khanna writes about the firm's B2B Decision Maker Pulse survey, which reveals three key business-to-business marketing trends amid the pandemic -- an accelerated pivot to digital experiences and remote sales models, and a shift to remote selling. Khanna explains the actions B2B marketers should take to position their companies for success.
McKinsey: Pandemic accelerating B2B's digital shift
Sign up for SmartBrief on Sales
A daily insiders guide designed specifically for sales and marketing professionals.
Get the intelligence you need: news and information that is changing your industry today, hand-curated by our professional editors from thousands of sources and delivered straight to your inbox.