Foot Locker and Nike partnered on an augmented reality scavenger hunt in Los Angeles that gives consumers a chance to attain the coveted LeBron 16 King Court Purple sneakers. The brands are also launching "House of Hoops" pop-up stores around the country during pivotal moments in basketball games, which will offer a special "makers" experience and exclusive footwear.
Foot Locker, Nike create AR scavenger hunt, pop-ups
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