LVMH has brought on a team of blockchain experts to look at how the technology can help the luxury retail conglomerate authenticate items, trace origins of products and reduce fraud, sources said. LVMH will reportedly test the technology with its Louis Vuitton and Dior brands in May or June.
LVMH turns to blockchain for authentication
Sign up for NRF SmartBrief: What's Next Edition
News about digital retail commerce
Get the intelligence you need: news and information that is changing your industry today, hand-curated by our professional editors from thousands of sources and delivered straight to your inbox.