Wongdoody's pro bono "Mom Genes" spot for University of North Carolina at Chapel Hill is designed to recruit participants into the school's research efforts to identify a gene marker that could explain the origins of postpartum depression. The video shows moms wearing jeans dancing with their babies in strollers to a catchy, upbeat song before homing in on one struggling mother as the song's lyrics reflect her thoughts, saying, "My girl, she's better off without me."
Wongdoody's upbeat "Mom Genes" exposes serious issue
Sign up for 4A's SmartBrief
Advertising, media and marketing news
Get the intelligence you need: news and information that is changing your industry today, hand-curated by our professional editors from thousands of sources and delivered straight to your inbox.