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Wongdoody's upbeat "Mom Genes" exposes serious issue

Wongdoody's pro bono "Mom Genes" spot for University of North Carolina at Chapel Hill is designed to recruit participants into the school's research efforts to identify a gene marker that could explain the origins of postpartum depression. The video shows moms wearing jeans dancing with their babies in strollers to a catchy, upbeat song before homing in on one struggling mother as the song's lyrics reflect her thoughts, saying, "My girl, she's better off without me."

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