A recent 4A survey, conducted with Researchscape, shows the main reasons consumers stop shopping a brand are quality, price, reliability and trust. Of note, 25% of respondents said they had political reasons for why they stopped doing business with a brand, and the study showed consumers learn about a new brand mostly from TV, "with friends and family and internet searches close behind." Learn more about this exclusive research on brand loyalty.
Exclusive 4A's research offers keen insights into brand loyalty
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