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Exclusive 4A's research offers keen insights into brand loyalty

A recent 4A survey, conducted with Researchscape, shows the main reasons consumers stop shopping a brand are quality, price, reliability and trust. Of note, 25% of respondents said they had political reasons for why they stopped doing business with a brand, and the study showed consumers learn about a new brand mostly from TV, "with friends and family and internet searches close behind." Learn more about this exclusive research on brand loyalty.

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