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72andSunny shows how Uber assists during pivotal moments

72andSunny Los Angeles has created what Uber is calling its biggest-ever campaign that debuted during NBC's Sunday night broadcast of the New York Giants versus the Dallas Cowboys game. The emotive push, "Doors Are Always Opening," shows Uber cabs helping people during important moments in their lives, such as taking a gay couple to meet parents and a couple get to the hospital to give birth to their baby.

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