360i's new integrated push for Hanes, "Chill Like MJ," features a social interactive spot running across Facebook, Snapchat and Messenger that lets users choose what Michael Jordan should do in a variety of scenarios. Viewers of the video then have the chance to enter a sweepstakes, with one winner getting to meet Jordan in person.
360i, Hanes let social users choose their own adventure with Jordan
Sign up for 4A's SmartBrief
Advertising, media and marketing news
Get the intelligence you need: news and information that is changing your industry today, hand-curated by our professional editors from thousands of sources and delivered straight to your inbox.