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Rite Aid unveils brand refresh, new store designs

Rite Aid on Monday debuted its "RxEvolution" brand refresh, which features a new logo and other steps designed to position it as a "whole health destination." The extensive refresh includes a larger role for pharmacists, more emphasis on healthy product options, a revamped digital footprint and redesigned locations in some markets that Rite-Aid is calling its "Stores of the Future."

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