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Consumer privacy measure may be on Calif. ballot in Nov.

Some observers say the California Consumer Privacy Act, which could appear on the state's ballot in November, is similar to the EU's General Data Protection Regulation and that other states might pursue such measures if California's is successful. Penalties under the California proposal would be less severe than those under GDPR, although Max Perkins of insurance brokerage Lockton said "the most striking thing about the proposition is they are giving serious rights to private action for consumers where there's been a violation."

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