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Tech can help pharma improve adherence, engagement

Pharma companies are challenged by patient adherence to their medications, and problems with adherence cost the industry millions of dollars and result in thousands of deaths each year in the US alone, writes Jonas Hjortshoj, chief commercial officer at Liva Healthcare. Technology like smartwatches combined with in-person interactions can improve adherence and real-world data collection, Hjortshoj writes.

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