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RLA chief: To curb returns, improve customer experience
4/7/2021

Retailers can combat the surge in e-commerce returns and mitigate the associated costs by providing a better customer experience up front, according to Tony Sciarrotta, executive director of the Reverse Logistics Association. "Basically, you have to make sure that people actually get what you tell them they're going to get, and then try to exceed their expectations," he says.

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